BRIAN H. KEAIRNS
3521 Jefferson Ave.
Des Moines, IA. 50310
(h) 515-255-4982 brian@briankeairns.com (c) 515-250-9478
Summary
Experienced leader of projects, products, teams, vendors and clients in software, web development and publishing with a proven record of success. Expert in budget and schedule management, relationship building, and strategic use of resources to build innovative products and services that achieve objectives. Skilled at devising smart and practical solutions to problems of all types and sizes, good at developing best practices to ensure everything runs smoothly and enjoys new challenges.
PROFESSIONAL EXPERIENCE
PALISADE SYSTEMS INC. Des Moines, IA November 2011 – Present
Product Marketing Manager
Product Marketing Manager for Palisade's industry leading line of data security products including Palisade Web Filter, Palisade Data Monitor and Palisade Data Loss Protection.
- Developing product positioning and messaging that differentiates our products in the market
- Sales enablement – communicating the value proposition of our products to the sales team and developing sales tools
- Product launch – planning the launch of new products and releases and managing the cross-functional implementation of the plan
- Market intelligence – being the expert on our buyers, how they buy and their buying criteria; being the expert on our competition and how to crush them
- Demand generation – developing the strategy and managing the marketing programs that drive demand for our products
PLAINTALES INC. Des Moines, IA March 2008 – October 2011
Product Manager - Digital Media
Developed an award winning line of digital audio products and launched them through online and traditional sales channels.
- Created low cost, high return online marketing campaign using Facebook, YouTube, Twitter and Google Website Tools.
- Managed email marketing campaigns directly and through channel partners.
- Implemented hosted CRM (Customer Relationship Management) system improving sales and business development effectiveness.
- Managed the editorial direction, art design, and production of 16 award winning digital audio titles.
- Created successful sales relationships and licensing agreements with industry leading distributors, wholesalers, retailers and digital media companies such as Apple iTunes, Overdrive, Audible.com and Amazon.com’s Kindle eBooks.
- Site design and development based on Wordpress content management platform.
- Implemented web-based ecommerce system with support for digital media sales.
CUSTOMERVISION, INC. Des Moines, IA 2002 – 2008
Director of Product Management
Led the growth of this successful software company that develops and markets web based communication solutions used by Fortune 1000 firms to improve employee performance through effective communication and knowledge sharing about products, services, and customer issues.
- Created business and product plan for our award winning BizWiki and RapidWiki products.
- Built HTML mock-ups and technical documentation for new features & site areas. Worked with the technology team to help manage the transition from designs into functioning products from development, testing, and launch within defined time frame and budget. Created business requirements, screen concepts and use cases.
- Implemented successful product marketing and solutions sales strategy, resulting in CustomerVision growth to over 60 customers including Wells Fargo Home Mortgage, ING Financial, Amdocs, CDS Global Division of Hearst-Argyle, Docusign, ISO New England and Humana.
- Assumed role as project manager interacting with clients, sales/marketing team, and internal technical teams on major account implementations. Worked with cross-functional teams in the creation and deployment of complex technology products and solutions. Managed functional spec writing, usability testing, HTML mock-up designs, production and launch of new features sets.
WORKWISE SOFTWARE Seattle, WA (Division of Global Software, Inc. Raleigh, NC) 1998 – 2002
Director of Product Management
Director of Product Management of an enterprise software company that develops and markets business process automation and notification software on a private label basis.
- Conceived and launched a new product and new business model.
- Created product messaging and collateral for the product line as well as overall corporate messaging.
- Played an instrumental role in raising angel financing.
- Closed OEM sales and negotiated terms with major OEM target prospects including an OEM agreement with Sage Software, the world’s largest mid-market business application company.
ATTACHMATE CORPORATION Palo Alto, CA 1996 – 1998
Senior Product Manager
Lead product manager for Attachmate Internet Products Group.
- Conceived and launched new product line critical to the successful sale of Wollongong to Attachmate.
- Provided senior management with market research and analysis and worked to develop marketing and product development budgets.
- Produced messaging and collateral for product line and supporting press and analyst tours.
- Worked with sales management to close major channel and OEM customers.
COMPUSERVE (Division of Time Warner) SEATTLE, WA 1993 –1996
Senior Product Manager
Head of product management for consumer internet products including Internet in a Box, Mosaic In A Box and Sprynet. Overall responsibility for product lines with revenue exceeding $40 million dollars.
- Launched the core products that skyrocketed the company from a small startup to a significant force in the industry.
- Created the product requirements for Internet In A Box and Mosaic In A Box.
- Produced messaging and collateral for product line and supporting press and analyst tours.
MICROSOFT CORPORATION REDMOND, WA 1990–1993
Manager Online Customer Relations
- Managed customer relations efforts for end user and developer products through online services such as CompuServe and AOL.
EDUCATION
Stanford Continuing Studies, Stanford, CA - Business and Entrepreneurship, 1995
University of Northern Iowa, Cedar Falls, IA - B.A. English, 1989
TECHNOLOGY AND SOFTWARE SKILLS
Applications: Microsoft Office, Adobe Photoshop, Wordpress
Programming and Markup Languages: HTML, CSS
Working knowledge: Software development, web application development, SQL databases, website and database hosting, content management systems, social networking technology, requirements gathering, requirements management, online customer support
